VMG AXIS / BRAND REFERENCE / OCTOBER 2026
Clear direction. Crisp identity.
Practical technology leadership, project delivery, and lasting change for growing businesses.
Primary logo
VMG AXISNavy and silver sailboat with a signal red accent; open, medium-weight uppercase lettering inspired by option #3.
VMG AXISColor palette
#142B43
Primary identity / headings
#AEB8C2
Supporting sail / dividers
#D64443
Small accents / emphasis
#FFFFFF
Background / reverse lettering
Typography & theme
Wordmark: Manrope SemiBold (600), uppercase, letter spacing 0.045em. Website header: 29px desktop / 23px mobile. Mark: 66px desktop / 49px mobile. Preserve the spacing between VMG and AXIS.
Headings: Manrope 600. Body: DM Sans 400–600, 16px minimum. The original concept font was not identified; Manrope is the specified production interpretation.
White space, navy foundations, silver supporting details, and restrained red emphasis. Write with confidence and clarity; lead with business outcomes and practical action.
Logo use
- Allow clear space of at least half the capital-letter height on every side.
- Use the full lockup at 220px wide or larger. Use the mark alone for smaller spaces; minimum 32px.
- Use the navy version on white and the white version on navy.
- Keep proportions fixed. Avoid shadows, gradients, outlines, rotations, or recoloring.
- SVG wordmarks contain editable text. Install Manrope and outline text before final print production. Confirm printer color conversion; HEX/RGB are the digital master values.